Web notifications, similar to email, can work for just about any business or brand in any industry. Also similar to emails, there are certain industries that are just perfectly set up to benefit from web push notifications. Learn how to use web push notifications to boost engagement for your site by implementing the industry-specific suggestions below.
With product updates, account notifications, and regular blog posts, SaaS companies have a lot to share with their customers. While every single product enhancement and blog post might be suited for web notifications, there are many that qualify.
- Activity or event notifications related to the software—e.g. form submissions from your sales lead platform
- Significant product updates
that havebeen widely requested.
- Educational blog posts
that canexpand customers’ abilities related to your product or encourage visitors to interact with your product.
- Account notifications related to security, inactivity, or billing.
Unlike SaaS websites, which typically operate as subscription services and need only encourage engagement rather than additional sales (although upsells are nice), eCommerce stores need to get customers to come back for more purchases. Because of their visibility, web push notifications on a users’ device have a great way of encouraging visits that result in more sales.
- Share information about flash sales or deals on wishlist items with customers to add urgency to their visit.
- Offer double loyalty points for a period of time and alert customers immediately with web notifications.
- Let customers know when an item they were watching is back in stock so they can get it before it’s gone again.
- Remind customers about the items in their cart or notify them about their abandoned cart.
- Inform them of their purchase details from receipt to delivery.
From trending destinations to deals and fare changes, travel sites often have more time-sensitive information to share than others.
- Share information about top trending destinations or exciting, new attractions to get site traffic and encourage more travel.
- Promote low or reduced fares that are available for a limited time.
- Keep customers up to date on new routes and schedule changes.
The news can be difficult to keep up with, but news websites can help us out by providing web push notifications for breaking news, more significant news stories, and daily summaries. Below is an example of how People.com used web push notifications to alert subscribers to information about Meghan Markle.
- Share top headlines out through push notifications to make sure your audience is getting the most important news.
- Alert readers to breaking news so they have all the information they need to be informed as soon as it hits.
- Have subscribers click through to see a summary of the news. You can even send them to specific newsfeeds that they’re most interested in through segmentation.
These are just some of the ways you can implement web push notifications into your content distribution and messaging strategy. Even if these exact examples don’t quite fit into your marketing plans, you can work with and test these notifications to see how they work best for your business needs.