How do you ask potential subscribers if they want to receive web push notifications? When adding Prompty to your site, you get to choose between the one-step opt-in and the two-step opt-in. You may be wondering what the difference between the two is. In this article, you will learn the difference between “one-step” and “two-step” opt-ins, how to set them up, and how to find out which one will better for your site!
The Browser-Based Opt-In
First thing to understand about the opt-in prompt Web Push Notifications is that both the one-step and two-step opt-ins both end up showing the browser driven opt-in prompt that looks like this.
In one-step opt-ins, the browser-based prompt is shown directly without any additional step. With two-step, you get the option to create an intermediary call-to-action to give people a reason for why they would subscribe and if they say they say “Yes” then the browser based prompt is shown and they opt-in again. And if they say “No”, you have the opportunity to ask again in the future.
The Browser based Opt-In prompt
The look and feel of the browser based opt-in prompt is not customizable and is defined by the browser. For example the opt-in prompt for Chrome says:
And shows up like this:
In Windows Edge it looks like this:
And shows up like this:
In one-step opt-in your site will show the browser defined opt-in box and skip the intermediary step. You can still define how and when this opt-in shows up but when it does show up, it will be the browser default opt-in.
Two-step allows you to create a custom prompt that tells the user why they might want to subscribe. In this custom prompt you can define the image, heading text an opt-in message.
After clicking “Yes, Please” the browser based opt-in will be shown. This is the same opt-in as “one-step”.
Defining when Opt-In Prompt is Shown
In both the one-step and two-step opt-ins, you can define when the prompt is shown. This is called the “Trigger Event”.
Defining when your opt-in prompts show, can affect how many subscribers you get. You may want to ask your visitors right away if they want to subscribe but you also may want to wait until they have explored your site a little more. Prompty gives you the ability to customize when your opt-in prompt shows so that you can maximize the number of subscribers you get. By allowing your users to explore your site before asking them to opt-in, you can create a good balance of getting subscribers without losing the customer experience.
Trigger Event Options
- Show the opt-in right away or set a time delay. You can ask your users to opt-in right away but if you feel it is a little abrupt to ask as soon as your visitor to opt-in as soon as they arrive you can set a time delay before the opt-in shows. For new users this allows them to see what your site is about before being asked to subscribe.
- Show after page scroll. One indication that a user likes your content is if they scroll down you page to read it. You can set your opt-in prompts to show only when your visitors have had a chance to read your content.
- Show after a number of pages visited. You can delay showing the opt-in until the visitor has visited multiple pages on your site. That way you know they are interested and it increases the likelihood they will opt-in.
In one-step these customizations will be applied when the browser shows the browser defined opt-in. In two-step these customization will be applied to when the browser shows the custom opt-in Prompty which in turn will show the browser based prompt if they say “Yes, please”.
The Right Steps For Your Site
There are pros and cons to each opt-in option. Depending on your business, one may work better than the other. Below are the “pros” and “cons” to each opt-in.
Pro – one-step opt-ins have a higher subscribe rate
Con – one-step opt-ins can also have a higher block rate. If a user blocks you it is hard to get them back.
Pro – two-step opt-ins can define the value of subscribing before showing the browser-defined box. If they say no, you have the ability to ask them again.
Con – two-step opt-ins can have a lower subscribe rate. If a user says they don’t want to receive notifications in the first step of the two-step opt-in, Prompty will automatically ask them again 3, 7 and 30 day mark to ensure they haven’t changed their mind.
Tailoring the opt-in experience can help you maximize the number of subscribers. Try out different opt-in methods and find the one that works best for you.